“I am excited to say that ‘the beaver is back,” says Keith Creel, CP President and CEO. “Thanks to a lot of hard work in the last few years, we have taken our rightful place as an industry leader and the time is right to re-connect with our past by bringing back this iconic symbol for Canada, and for CP.”
The logo combines two elements: the bold and modern red CP logo mark that has been in use since 2012, and the striking gold heritage shield that features the beaver, Canada’s official symbol for sovereignty. The CP logo mark, with its clean and crisp design will continue to be used as it symbolizes the strength of CP’s foundations, expresses confidence in moving forward and speaks to the simplicity and elegance of the railway’s operating model.
“The people that work and have worked for this company and their families have a level of pride, commitment and professionalism for this company that is unrivaled,” Creel said. “I am extremely proud and honored to work alongside each and every one of these railroaders as we move toward our bright future.”
The new logo renews Canadians’ and employees’ sense of pride in the company that connected a nation, and that connected a nation with the rest of the world. The beaver and the maple leaf are Canada’s national symbols, and justifiably, represent CP’s leading position in Canada’s past, present and future.
With 2017 marking the year Canada turns 150, there is no better time to bring the beaver back.
“2017 is an exciting year for Canada and for CP as we re-connect with our past and continue to build for the future,” Creel said. “I join our employees across the network in enthusiastically welcoming back the beaver, a symbol our company first adopted in 1886 as the first transcontinental trains began service to the west from Montreal and Toronto.”
“We take pride in our past and look to the future with the same boldness, ambition and innovation that drove the creation of the railway in the first place,” Creel said.
— A Canadian Pacific news release, Feb. 21, 2017.
Now bring back Canadian Pacific steam 2816 also .
The Golden Rodent returns…. I for one preferred the days of CP Rail.
see how things work out with hunter Harrison gone getting back the way it should be
PAUL E VINSON: Spot on. They could have used red ink to spell Canadian Pacific on the shield and eliminated the CP.
Leave it to Beaver.
Civil engineers: scientists call them “ecosystem engineers”, as by building dams, they alter hydrology and other species habitats.
The beaver looks like he has a big bushy mustache.
Paul, I agree. Beavers are civil engineers, making the best use of the available materials and the topography of the sites.
The “CP” in the logo is superfluous as Canadian Pacific’s name is spelled out in the gold shield.
Who writes these things – “rodent” ? Really, is that the best you can do ? Why not “symbol” or icon” – “rodent” is pretty demeaning for one with such a great history.
Lose E. Hunter Harrison, gain the beaver – fair deal, I’d say !
Don’t forget the GRIZZLY.
Beavers are civil engineers – and without natural predators around they quickly become pests. Fitting for CP, given the nature of a certain ex-CEO…
However, I do have to give CP some cred. At least they are trying to add some personality to their corporates identity.
https://www.youtube.com/watch?v=TAryFIuRxmQ
“The new logo renews Canadians’ and employees’ sense of pride in the company that connected a nation.”
What about the sense of pride in the thousands of CP employees in the United States?
Now that Harrison is gone maybe they will loosen up a bit .
I sure do hope to see it applied to some new locos ASAP. Very happy to see them moving away from that incredibly bland scheme they had until now.
All hail the Golden Beaver! Welcome back GB!