VANCOUVER, British Columbia — Tristan Armstrong, son of founder Peter Armstrong, has been named as the new CEO of luxury tour train company Rocky Mountaineer.
The younger Armstrong has served on the board of the family-owned company since 2016 and has previously worked in several operations and guest experience roles for Rocky Mountaineer. He is also president and CEO of Major Rock Corp., an office operated by the Armstrong family that includes hospitality, real estate, and private equity businesses, as well as the Armstrong Family Foundation.
“Rocky Mountaineer is a life-long passion for both me and my family,” Tristan Armstrong said in a press release. “My sisters, Ashley and Chelsea, and I have grown up with the business, so to become the CEO and build on this family legacy is truly an honor and a privilege. I look forward to being even more involved in connecting with our partners, nurturing a strong internal culture, and delivering an exceptional service for our guests.”
Rocky Mountaineer, in its 34th year, operates three routes in Western Canada and a fourth between Denver and Moab, Utah.
“This is great news for everyone who believed in Rocky Mountaineer, be those our amazing team members, cherished guests, supportive suppliers, or valued tourism industry partners,” Peter Armstrong said. “Tristan’s appointment as CEO demonstrates our family’s commitment to those who mean the most to us — those who assisted in building Rocky Mountaineer into a tourism icon. Tristan is a passionate, culture-driven leader who is wholeheartedly committed to leading the business and preparing it for future growth. With Tristan as CEO, and Ashley and Chelsea serving on the Board of Directors, I am immensely proud to have the second generation of our family leading Rocky Mountaineer forward.”
The company said it is also recruiting for a president/chief operating officer to provide day-to-day operational oversight.